Booth W42944
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Plan My Show

Smarter Tools. Broader Reach. Faster Sales. Connected Solutions. Real Results.

From retail exposure and equipment valuations to auction, wholesale, shipping, financing, and ROI tools — the entire lifecycle of your equipment business connects here.

Explore All Solutions

Faster Sales

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Guaranteed Sale

One Platform. Three Ways to Sell — Retail, Wholesale, or Auction.
In sales, exposure is everything. With Pre-AuctionTime, your assets get unrivaled visibility ahead of auction day by opening the door to wholesale and retail sales opportunities. Roughly 40% of Pre-AuctionTime assets sell before they get a chance to move to auction. And those that don’t typically bring higher bids at auction, thanks to the added exposure generated in the weeks prior to the sale.


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Auction

More Buyers. More Bids. More Exposure.
Whether you need to list individual pieces or an entire equipment package, AuctionTime.com’s vast network of experienced, trusted auctioneers stand ready to help you sell for top dollar. Your customized solution can include retail, wholesale, and/or auction exposure, and—most importantly—extensive advertising weeks ahead of the sale to provide the best possible return.


Equipmentfacts

Live auction technology trusted by professional auctioneers worldwide.
EquipmentFacts provides the live bidding platform behind thousands of on-site and simulcast auctions each year. With real-time bidding, secure bidder registration, and auctioneer-controlled workflows, it delivers a seamless experience for both buyers and sellers — whether auctions are held on location or online.

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Wholesale

More Opportunity. Faster Turnaround.
Move inventory quickly to bulk buyers and resellers.

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Broader Reach

Visibility That Moves Equipment.
Reach more buyers where they are already searching — across construction, trucking, agriculture, forestry, cranes, lifts, and commercial equipment.

Machinery Trader

Serving the Construction, Earthmoving & Heavy Equipment Industry
Built for contractors, dealers, rental operations, and fleet owners looking to promote excavators, dozers, wheel loaders, skid steers, backhoes, aggregate equipment, paving machines, attachments, and more.

Purpose / What It Does
Machinery Trader helps equipment sellers connect with active buyers in core construction segments and drive qualified inquiries for new and used machinery.

Top Benefits

  • Reach high-intent buyers in heavy equipment categories
  • Promote construction equipment to engaged industry audiences
  • Move inventory faster with strong search activity and lead flow
  • Support retail, wholesale, and fleet-transition selling strategies
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ForestryTrader

Serving the Forestry & Land Management Industry
Purpose-built marketplace for log loaders, feller bunchers, skidders, mulchers, chippers, stump grinders, and timber support equipment.

Top Benefits

  • Reach buyers in forestry-specific markets
  • Advertise equipment to land-clearing contractors
  • Generate qualified leads for resale or fleet rotation
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TreeTrader

Serving Arborists, Tree Service Crews & Urban Forestry
Listings for bucket trucks, chippers, stump grinders, boom lifts, and tree-care support equipment.

Top Benefits

  • Targeted exposure to arborist buyers
  • Promote specialty and regional equipment
  • Convert local demand into real leads
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CraneTrader

Serving Crane, Rigging & Heavy Lift Operations
All-terrain cranes, crawler cranes, boom trucks, hydraulic truck cranes, tower cranes, and rigging equipment - serving the global crane market.

Top Benefits

  • Reach buyers with specialized lift applications
  • Showcase high-value assets to a global audience
  • Support resale, fleet turnover, and rental leads
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LiftsToday

Serving Aerial Lift, Access & Material Handling Buyers
Focused on scissor lifts, telehandlers, boom lifts, mast lifts, forklifts, and warehouse handling equipment.

Top Benefits

  • Reach contractors, rental houses, and industrial buyers
  • Promote surplus or fleet-rotated lift equipment
  • Strong conversion from equipment-specific searches
  • Support ongoing jobsite equipment needs
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MarketBook

Serving Global Construction, Farm & Truck Equipment Buyers
Connects sellers with cross-border buyers across multiple regions and currencies.

Top Benefits

  • International exposure
  • Multilingual reach
  • Supports import/export selling
  • Expand buyer pools beyond local markets
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MDTrader

Serving Medium-Duty Truck, Vocational & Fleet Buyers
Ideal for box trucks, service trucks, cab & chassis units, reefer trucks, parcel delivery vehicles, and utility fleet units.

Top Benefits

  • Reach buyers in logistics and service industries
  • Promote units transitioning out of fleet service
  • High-demand delivery categories
  • Generate targeted commercial leads
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TruckPaper

Serving the Trucking, Transportation & Hauling Industry
Built for buyers and sellers of sleeper trucks, day cabs, dump trucks, trailers, vocational units, and commercial transport equipment.

Top Benefits

  • Largest trucking buyer audience in North America
  • Promote individual assets or entire fleets
  • Connect with carriers, contractors, and owner-operators
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TractorHouse

Serving the Agriculture & Farm Equipment Industry
Designed for farmers, ag dealers, and rural equipment buyers looking for tractors, combines, skid steers, mini excavators, and other farm related equipment.

Top Benefits

  • Reach farmers and ag equipment buyers
  • Promote dealership inventory and used equipment
  • Generate seasonal and regional demand
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Rental

More Requests. Higher Utilization.
The go-to source for renting and leasing farm equipment, heavy construction machinery, trucks, trailers, and attachments. The website makes it easy to find any type of equipment or vehicle quickly. Search by keyword, browse assets based on their availability for rental vs. leasing, locate attachments by type, find equipment by state, or submit a request for a rental quote.

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Smarter Tools

Activate

Equipment Management Software For Fleets, Dealers & Rental Companies
Activate OS is an all-in-one equipment management platform used by fleets, dealers, and rental companies to track assets, automate inspections, and unlock new revenue streams for parts and service.

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VIP

The Industry’s Most Powerful Equipment Valuation Tool.
Trusted equipment values backed by real auction results and market demand indicators.

Top Benefits

  • Price equipment with confidence
  • Understand market shifts and trends
  • Improve your ROI
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Inventory Management

Organized, Synced, and Ready to Sell.
Manage your inventory in one place and publish it instantly across multiple selling channels.

  • Centralized inventory control
  • Fewer listing errors and duplicates
  • Push to retail, wholesale, and auction with one update
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Connected Solutions

AuctionValues

Drive Decisions with Market Data.
Real auction results. Real history. Real-time competitive intelligence. Auction Values makes it easy to find auction results for heavy construction machinery, farm equipment, trucks, trailers, RVs, motorsports vehicles, turf equipment, livestock, and many other types of equipment plus attachments, parts, and components. Auction Values delivers unparalleled access to auction prices as well as industry market data—vital information for auctioneers, dealers, and other decision makers.

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Shipping / FR8Star

Shipping and logistics built for equipment buyers and sellers.
Instant transport quotes for heavy equipment. FR8Star connects shippers with expert and insured freight carriers & brokers for efficient delivery both domestically and overseas.

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Financing / Currency

The Simple Path To Financing Heavy Equipment, Trucks & Other Machinery
A trusted partner for thousands of businesses in the U.S. and Canada CurrencyFinance provides fast and easy financing options for high-dollar equipment purchases. With expertise in various industries such as agriculture, aviation, construction, and transportation, CurrencyFinance understands the importance of reliable funding to help businesses get the equipment they need when they need it. That is why we automatically pinpoint the best rates for buyers, and facilitate loans for as much as $500,000, with repayment terms up to 72 months.

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Call Stats / Web Stats

Proven Performance You Can Measure.
Understand lead activity, call engagement, website traffic, and buyer behavior. All ROI tooling is built directly into every advertising plan.

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Sandhills Cloud

Connected Solutions. Seamless Hosting.
Websites, email, digital marketing, and business tools — all powered by Sandhills Cloud.

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